Are you trying to understand the copywriting process in advertising, but not sure how to break things down? Copywriting is probably one of the biggest assets to your online business. The better your copy, the more product you sell. Period. But many marketers or online store owners don’t think they
Are you looking for the best performance goals for copywriters to track? Being a great copywriter is more than being “clever.” It’s about putting your money where your mouth is. Literally. And yet, I see all too many copywriters who judge their campaigns’ success based on how creative they found
Have you been told to use bullet points in copywriting, but you’re not totally sure what that means (or WHY it’s actually worth doing)? As readers’ attention spans get consistently shorter, bullet points are an effective way to get your message across quickly, easily, and in a way your audience
Are you looking for the best copywriting questions to ask yourself before sitting down to write? Copywriting is one of the most important skills you’ll need to learn if you’re running a business. And if you’re working for someone else, great copywriting skills can help you stand out and take
Are you trying to figure out how to become a high-ticket closer? A lot of business models require small amounts of money from large numbers of consumers. But high-ticket offers are different. Instead, you ask a small group of people for larger amounts of money. For the right type of