Are you trying to figure out how to become a high-ticket closer?
A lot of business models require small amounts of money from large numbers of consumers.
But high-ticket offers are different.
Instead, you ask a small group of people for larger amounts of money. For the right type of business, this can be a complete game-changer.
Not only do you have more money in the end, but you also have less customers. That means you can focus on providing each person MORE value and attention.
Plus, you’ll see lower churn rates and higher user experience (UX) reports. Now for the big question, though:
How do you become a high-ticket closer and write copy to get your audience in the right mindset?
That’s what we’ll be covering in this post. Because, today, we’ll share 5 easy tips you can use to learn how to become a high-ticket closer.
First, though, let’s get clear on what we mean by a “high-ticket” offer.
What Is a High-Ticket Offer?
A high-ticket offer is a product or service that someone pays a lot of money for.
In fact, they can range anywhere between $500 to well into the thousands (or even tens of thousands).
Most people set the bar for “high-ticket” at around $997. However, there’s a strong argument that a little lower ($497, for example) still counts as high-ticket.
At any rate, the conversation is usually just splitting hairs. Here’s what you really need to know:
High-ticket items are typically expensive because they provide an exceptional value in return. For example, you might spend $25,000 on a new car that lasts for years.
But if it breaks down after just one month, then your value didn’t match what you paid.
So high-ticket items are personal investments in yourself and the future of your business. They’re not things people buy casually or frivolously—and thus, the copy you write for them must be on point.
So, let’s get into these tips! Here are five easy steps to becoming a high-ticket closer.
How to Become a High-Ticket Closer
Tip #1: Know Your Audience and Their Problems
This might seem obvious, but it’s an essential part of succeeding as a high-ticket closer or beginner copywriter.
You need to know what your audience values, and the problems they’re facing right now.
For example, if you run a software business that helps people build their own websites from scratch—but most of them want help with growing an email list or building traffic—you’ll need to write copy for those specific pain points.
The great thing about high-ticket items is you can charge a lot more for them. Thus, if your product or service isn’t solving the right problems—or providing enough value to justify its price tag—you’ll likely find it difficult to close sales.
Tip #2: Be Specific About Your Solution and Results
If you want to write copy that gets your audience excited about making a big purchase, you need to be specific.
People like specifics more than vague promises of “enormous results.” That’s why writing something like this is not effective:
“In 30 days or less, you could make $100+ per day with our system!”
Instead, try something like this:
“In just 30 days, you’ll have a working website that’s generating over $100 per day. Plus, we’ve got a 90% customer satisfaction rate and our support team is ready to help when you need it.”
That way, the value of what your audience will get from your high-ticket offer is clear.
Tip #3: Use the “Rule of Three” to Create High-Value Content
Most copywriters will tell you that writing three or more bullet points, subheadings, etc., can be much more effective than just one.
That’s because it gives your audience multiple touchpoints for the information you’re sharing.
For example, say your copy is going to include a list of bullet points about what they’ll get from your offer.
Instead of writing:
“You’ll get these three things when you invest in our solution.”
Try using the rule of three to strengthen your copy. For example, write something like this instead:
“When you invest in our solution, not only will you receive the following benefits…”
Then list out those bullet points (or even bullet points about some of those benefits).
“But that’s not all!” is another good phrase to use for this purpose. Just keep circling back around to the key things they’ll get—and don’t forget bullet points are your friend!
Tip #4: Build out a High-Ticket Sales Funnel
Creating a sales funnel is essential for getting your high-ticket offers accepted and closed.
Here’s how to do it:
First, you’ll need some kind of lead magnet—which could be an ebook, article series, or something else that gives away enough value free of charge that people are willing to give you their email address in return.
Once you’ve got that, you’ll want to start building trust with them through email marketing.
Every few days (or weeks), send out an update about your business or another offer—but make sure it’s delivering something of value first and foremost. You can even include a link to your high-ticket item at the bottom of each email, but make sure it’s not the only thing you talk about.
The key is to keep building trust with your audience until they’re ready to purchase something that costs more than $20 or so—and then give them another link toward purchasing what you’ve got in mind.
Another great tactic you’ve likely seen is the webinar. This is a GREAT way to prime high-ticket leads.
A typical high-ticket funnel usually looks like this:
- Facebook ads go to a webinar landing page
- Webinar landing page hooks people into a webinar
- Webinar attendees make a direct purchase or go into an email campaign
- Emails nurture leads and transform them into customers over time
For some really high-ticket offers ($5,000 or more), you’ll likely need to jump on a phone call or have a sales rep do that.
Then the funnel looks like this:
- Facebook ads go to a webinar landing page
- Webinar landing page hooks people into a webinar
- Webinar attendees sign up for a call
- A lengthy and scripted call leads to the purchase
At any rate, you’ll need stellar and convincing copy at every stage of the funnel (yes, your webinar and sales call scripts are BOTH a form of copy).
That leads nicely into our last point…
Tip #5: Write Better Copy for Your Sales Funnel
Copywriting is an art. It requires a lot of practice, but it’s one of the most profitable skills you can learn if you’re interested in building high-ticket offers.
One key to writing copy that converts at all stages of your funnel—from webinars to live calls and everything else along the way—is to remember your prospect is at different points in the process.
So when you’re writing copy for one stage of that funnel, keep in mind what’s coming up next—and how to guide them through it successfully!
For example, when you’re writing copy for your landing page that talks about the free offer in return for their email address, don’t let them get away without asking them to take action.
This is where things like scarcity and urgency can come into play—but make sure it’s ethical. You want people to trust you, so don’t be too pushy with your copy.
On the other hand, when you’re writing copy for your webinar landing page, keep in mind that people are more likely to convert if they feel like the session is education or informative (and it’s not just an excuse to get them into another call or sales pitch later on).
After the webinar, you’ll want to use copy that’s more focused on what people will get—not just how much they can lose by not purchasing now.
Finally, when writing sales call and email scripts (yes…you need different ones for these), make sure your language is conversational yet persuasive.
The Most Important Aspect of High-Ticket Closing
At the end of the day, there’s ONE thing that you’ll need to know if you want to learn how to become a high-ticket closer:
Genuine confidence in your solution or product.
That’s it! If you don’t genuinely believe you have the best solution to your customers’ problem, then you’ll never convince THEM.
But if you genuinely believe you hold the answer to your audience’s pain, then you’re doing a moral service by sharing it with them.
This mindset is crucial to becoming a high-ticket closer. And at the end of the day, that confidence will shine through at every stage of your copy.
And that’s all for now! Hopefully this post gave you some more insight into how to become a high-ticket closer.
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