Are you wondering, “What is a conversion copywriter?”
If so, you’ve come to the right place. Because in today’s post, we’re going to answer what a conversion copywriter is, why they’re important, and what to look for if you’re hiring a copywriter for your business.
Ready to get started? Let’s dive in…
What Is a Conversion Copywriter?
A conversion copywriter is a writer who specializes in helping you get the most out of your copywriting. They usually use Google Analytics to find where readers are dropping off on pages, then they make changes to those sections with a focus on increasing conversions and improving customer satisfaction.
A conversion copywriter is a skilled writer who specializes in optimizing your website content.
They do this by using Google Analytics to find where readers are losing interest and then revising those parts of the page, with an emphasis on increasing conversions and customer satisfaction.
Conversion copywriters might write different types of content, such as:
- Paid ads
- Landing pages
- Blog posts
- Social media posts
- Optin forms
- And much more…
But let’s be honest… you probably already knew that piece. What you REALLY want to know is whether or not a conversion copywriter is worth the investment, right?
Let’s look at some of the advantages of working with a conversion copywriter.
Why You Need a Conversion Copywriter
There are many benefits to hiring a conversion copywriter. Here are just some of them:
- Better optimization for your website content means better conversions and customer satisfaction, which translates into more revenue for you!
- Your site will rank higher on search engines, making it easier to drive traffic to your site.
- Your time is more valuable than the copywriter’s, so you’ll save money by hiring a conversion writer who can optimize copy for you automatically – meaning that you don’t have to spend countless hours on tweaking your website content yourself!
- That also means you can focus on setting up your business, while the conversion copywriter takes care of all the technical stuff.
At the end of the day, a conversion copywriter is essential because they’ve got a more concentrated skill.
Whereas you’re good at creating products, setting up websites, and building companies, copywriters are good at getting people to take action.
But now comes the big question: What qualities should you look for when hiring a copywriter for your business?
Let’s look at that in a bit more detail.
What to Look for When Hiring a Conversion Copywriter
If you’re considering hiring a conversion copywriter for your own website (and if not, why are you reading this post?), here are some things to consider when evaluating potential candidates:
1) Do they have experience in your niche/industry?
This is a key question because you want to make sure they know what they’re talking about.
If the person doesn’t have experience in your industry, then it’s probably not worth hiring them for this project.
They’ll need time to learn and become knowledgeable in your field or niche before giving you high-quality content that will convert.
It’s better to hire a conversion copywriter who has experience in your niche or industry so that they can start creating content right away.
This way, you won’t have to wait for them to learn the ropes and find their footing before seeing results.
Plus, this will save you time (and money) because they’ll be able to do the work as soon as they start.
2) What is their average turnaround time for writing a blog post or landing page?
This is crucial because you want to make sure they can meet your deadlines.
Writing time varies depending on the complexity of the content, but if it’s taking them weeks or months then this would be a major red flag.
If they’re having trouble meeting deadlines right now, there’s no guarantee that will change in the future.
That means you’re stuck waiting for your content to be delivered – and the longer you wait, the more frustrated you’ll get.
If they can’t meet deadlines on a consistent basis, this is going to put pressure on your business’s bottom line because there will always be something that needs updating or publishing.
3) What’s the total cost of hiring them per month (in terms of length, complexity, and deadline)?
This is another important question because you want to ensure that the conversion copywriter you’re considering will be affordable.
If they can’t meet your price range, then it’s not worth hiring them – no matter how qualified or experienced they are.
You need to find someone who matches what you have in terms of budget and timeline.
This is going to be a key factor in the success of your conversion copywriter.
If they’re too expensive, you won’t have enough money left over for other parts of your business – and if their price tag is outside what’s affordable then it will put additional strain on an already tight budget.
That said… there’s also lots of truth in the old adage, “It takes money to make money.”
While you want someone who fits in your budget, you also need to create a realistic budget to begin with. If you hire the cheapest copywriter you can find, you’ll get cheap results.
Look at your budget and figure out what kind of copywriting you need (paid ads, long-form blog posts, landing pages, and so on) to get an idea of how much each piece of content should cost on average.
You’re looking for just the right combination of skill, experience, and pricing to find the perfect conversion copywriter.
4) Do they have a portfolio for you to review?
This is another thing to consider when hiring a conversion copywriter.
You want to see that they have experience and can provide references from past clients.
They need at least two or three pieces of content in their portfolio (preferably more) so you know what the quality of their work looks like.
If they don’t have a portfolio or examples of their work, then they should be able to show you the content that’s currently on your website and provide references from past clients.
You need to be confident in who you hire as your conversion copywriter because this will impact your bottom line for years.
This is one area where it pays off to go with someone who has experience and is qualified.
5) What type of content do they specialize in writing (blog posts, landing pages, paid ads, etc.)?
This will help you figure out if they’re a good match for your needs.
It’s not worth hiring someone who does everything when there are conversion copywriters specializing in different areas of content marketing that can do better work than the generalist.
Talk to them about what type of content they specialize in and see if it matches up with your needs.
Don’t be afraid to ask them about their skills and experience with different types of content marketing, either – it’s worth the investment up front so you don’t regret your decision later on.
In most cases, conversion copywriters specialize in one area such as writing blog posts or landing pages but they might also have some experience with paid ads.
This is a good way to learn about what they specialize in and the type of content you should expect from them in the future.
For example, their portfolio might show that most of their work has been blog posts but they also have experience writing landing pages or ad copy for social media.
That would be worth knowing before you hire them.
Is Hiring a Conversion Copywriter Right for YOU?
Do you need a copywriter for your business?
If so, then hiring a conversion copywriter may be the best decision you can make to help grow and expand.
Conversion copywriters specialize in writing content that converts visitors into leads or customers – which is exactly what many businesses are looking for.
Some of the benefits of hiring a conversion copywriter include:
- Increased sales
- Higher website traffic and conversions
- Better search engine optimization (SEO) for your site or blog posts
If those are the kinds of results you’re looking for, then investing in a conversion copywriter can definitely be a great way to yield FAST results.