Do you want to learn how to build a buyer persona? Even the best copywriting can fall on deaf ears (or blind eyes) if you aren’t sending the right message to the right people. That’s why it’s crucial for businesses
There have been many debates that folks have gone back and forth on for years. Coke or Pepsi? Superman or Batman? Yankees or Red Sox? But today we’ll be discussing the longstanding debate between short copy and long copy. Which
Are you trying to master the best qualities of good advertisement copy? Copywriting can be one of the most rewarding skills you learn, but mastering its principles can take a long time. And since you’re likely already juggling tons of
Are you interested in how to become an email copywriter? Copywriting can be one of the most lucrative skills you’ll ever learn. In fact, it’s something you should know how to do no matter what your professional role is. That’s
Are you wondering the differences between blogging and copywriting? Both blogging and copywriting are skills you need to grow your business. But in many cases, the two types of content marketing get lumped together. Or, on the other hand, they’re