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General Writing Tips

The 4-Step Copywriting Process in Advertising for MORE Sales

Are you trying to understand the copywriting process in advertising, but not sure how to break things down? Copywriting is probably one of the biggest assets to your online business. The better your copy, the more product you sell. Period.

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General Writing Tips

15 Performance Goals for Copywriters to Track Success

Are you looking for the best performance goals for copywriters to track? Being a great copywriter is more than being “clever.” It’s about putting your money where your mouth is. Literally. And yet, I see all too many copywriters who

bullet points in copywriting (1)
General Writing Tips

Bullet Points in Copywriting: A Simple 3-Step Formula

Have you been told to use bullet points in copywriting, but you’re not totally sure what that means (or WHY it’s actually worth doing)? As readers’ attention spans get consistently shorter, bullet points are an effective way to get your

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Lead Generation

9 Lead Generation Copy Tips to Convert

Are you trying to write better lead generation copy? Getting new and highly qualified leads is one of the hardest parts of growing any business. But the better your copywriting skills are, the easier the entire process will be. That’s

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Lead Generation

What Is B2B Copywriting? 15 Ways to Boost Conversions

Are you trying to learn about B2B copywriting, but not sure where to start? If so, you’re in luck. Because this post is the ultimate guide on all things copywriting. We’ll break down 15 copywriting tips for B2B copywriting by

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