Have you found yourself being held back by questions like, “Is copywriting hard?”
And rather than just diving right in, you hesitate to start a career in copywriting OR mastering a skill that will take your business to the next level.
If this sounds like you, then you’re in luck.
Because, in this post, we’re going to share 7 reasons why copywriting is ABSOLUTELY easy.
Ready to get started? Let’s dive straight into the list.
Is Copywriting Hard? In a Word… Nope
1) There Are LOTS of Instructional Resources
“How do I get started?”
That’s the number one question people ask when they’re trying to learn copywriting. And, look no further than this post – we’ve got you covered!
But it doesn’t stop here. With so many online resources available today (websites, YouTube videos, courses, and more), you’re guaranteed to find an instructional resource that perfectly fits your needs.
And the best part is that there are a lot out there for FREE.
(Hint: Google is your friend!)
If you’re a visual learner, check out YouTube tutorials or visit SkillShare to take free online courses. For those of you who learn from books, there are plenty available on Amazon as well.
In other words., copywriting CAN be easy if the right resources are put into play.
2) There Are Plenty of Templates to Use
You don’t need to feel stuck writing every word or phrase from scratch.
There are tons of templates out there that, if you use them correctly, will help give your copy the extra “oomph” it needs to stand apart from all those other competitors in your niche.
Just remember, you still need to tweak and edit the template content into something that is unique.
You can avoid this problem by hiring a freelance copywriter who’s already done most of the work for you.
But if you know your target audience, you probably won’t need to outsource this part of the project. That’s because you’ll already know what your readers want to hear.
And at the end of the day, this is what effective copywriting is all about (being able to deliver on those promises is an entirely different matter).
3) It’s OK to Swipe Files (aka Ethically Steal)
“Whoa, hold on a second. Did you just ask me to steal copywriting content?”
Not quite.
Copywriters use swipe files all the time – it’s completely fine. Just don’t lift entire sentences or paragraphs, because that would be unethical (and against copyright laws).
Instead, take inspiration from other writers and make sure to credit them for their work. Just make sure you do it the right way and give proper credit where it’s due.
But citing your sources is for longer form copy. In other cases, you can reuse email subject lines, headings, sub-headings, or ad copy that you found particularly persuasive.
Once you create a trusty swipe file, you’ll be able to draw inspiration from the most effective copy you’ve ever read, or use it as a cheat sheet when your creative juices are running dry.
4) Copywriting Doesn’t Require a Degree
That’s right! Copywriting is one of the few industries where you don’t need a degree to get started.
Even so, it’s good practice for marketers and entrepreneurs to always keep learning about copywriting because the industry changes every day (just like any other).
And if you’re worried that your lack of a degree will hurt your chances of success, don’t be.
By having the right mindset and applying the tips we’ve discussed in this post, you’ll quickly realize that copywriting isn’t hard at all! .
If anything, it’s one of those skills where ONLY practice makes perfect.
So you don’t need a degree to get started, but what do you need?
That part’s easy: a stunning portfolio of your work with the results.
Remember, hiring managers and clients will always want to see your previous successes. The more you have, the better!
You’ll likely need to start small in the beginner, but eventually you’ll be able to use re-use copy from past campaigns to make it even easier to write copy in the future.
5) Copywriting Is 100% Flexible to YOUR Schedule
Let’s face it: most entrepreneurs and marketers are busy.
But that’s okay! Since copywriting is 100% flexible to your schedule, you’ll never have an excuse not to find the time (or make the time) for this important activity.
Even if you work a full-time job during the day, there will always be time at night, on the weekends, or even in your spare 20 minutes before bed. You can then use that “spare” time to come up with new strategies and ideas for future campaigns.
Ok, but how does this make copywriting easier?
Well, since you can do it at your own pace and on your own time, you won’t have to worry about fitting it into an already packed schedule. You’ll also be able to work smarter (not harder) because of this flexible deadline.
Plus, you can schedule your daily activities to get the stressful things out of the way first. Then, when you’re feeling calm and composed, you’ll be able to sit down with more focus.
That will lead to better copy and, ultimately, higher conversions from your marketing campaigns.
6) You Can Write Anywhere in the World
As long as there’s a computer with an internet connection, you’re good to go.
Since online content creation tools are so easy to use, you don’t need any fancy equipment or skill-set (unlike other types of writing).
So you can literally write copy from anywhere in the world. All it takes is a laptop, tablet, or smartphone with an internet connection to get started.
This makes marketing and copywriting extremely accessible for entrepreneurs who are constantly on-the-go.
Imagine being able to work while waiting for your flight at the airport, riding on a bus, or anywhere else you like.
You could even use your commute time to brainstorm new headlines and email subject lines that will improve conversions for all of your future marketing campaigns!
Personally, I’ve written some of my most compelling copy while going on my morning runs.
This flexibility gives your more opportunities to learn and grow as a copywriter, which is something other niches can’t offer (it’d be hard to code while jogging, for example).
7) The Best Copy Is Just Stupid Simple
Some people think that good copy is measured by how “clever” or memorable it is.
But in reality, copywriting can only be measured by one thing: the results it produces.
So it’s always a good idea to keep things stupid simple.
In fact, you’ll probably find that the best copy has absolutely no bells and whistles whatsoever. Don’t get me wrong: there are times when witty headlines will help capture attention from curious readers.
But in most cases, simplicity is your greatest ally when it comes to copywriting.
It’s like master copywriter Jay Abraham says, “Sometimes the best copy to sell a horse is ‘Horse for Sale.'”
Your job isn’t to re-invent the wheel or create home running slogans with every campaign.
Instead, your job as a copywriter is to deliver results for you or your clients. And as we’ve already mentioned in this post, there are plenty of tools and resources to help you do so.
And there you have it. These are 7 reasons why copywriting is EASY.
So next time you ask yourself, “Is copywriting hard?” in a discouraged way (likely with just a hint of procrastination), hopefully you’ll hear the following copy in your head to convince you it’s not:
Nope, it isn’t.