Are you trying to figure out how to find your copywriting niche?
Copywriting is a fun, flexible, and lucrative career. And with the rise of content marketing over the last few years, quality copywriters have never been in such high demand.
Now the only question? How do you find a profitable niche within copywriting to make the most of your new career?
That’s exactly the question we’re going to answer right now.
Because, in this post, we’re going to teach you how to find your copywriting niche in 5 simple steps.
Before we begin, though, let’s get clear on the “types” of copywriting niches you can choose from.
Ready to get started? Let’s dive right in.
What Is a Copywriting Niche?
First, let’s define what a copywriting niche is.
Like most “niches,” the term refers to how specific your work will be in relation to larger industries or subject matter.
Your niche within this industry dictates how you’ll approach clients’ projects and how much business you can expect from each lead source, among other things.
For example, a copywriting niche can dictate how you write blog posts or how your SEO-focused writing differs from PPC content.
In other words, it’s how specific your work will be as a result of choosing this particular type of copywriting career path.
While this isn’t an exhaustive list, there are a few types of niches that are particularly good to learn for copywriters:
- Long-form blog posts (some people don’t view this as copywriting, but if it’s persuading your audience like it should, then I count it)
- Long-form landing pages
- Social media posts
- PPC ads (you can get more specific with the platform, too)
- Long and short-form emails
Each of these types of copywriting requires a certain set of skills that take time to master.
That’s why you need to choose not only the niche you’ll be working in professionally but the type of copywriting you plan to do.
With that in mind, let’s look at the 5 steps you need to follow to figure out how to find your copywriting niche.
How to Find Your Copywriting Niche: 5 Simple Steps
Step 1) Identify What You Love Personally
At the end of the day, how you find your copywriting niche starts with how passionate you are about it.
Are there certain topics that always grab your attention? Do you love how some types of content make people feel?
Or do you just enjoy writing in general and want to turn this into a career option for yourself?
All of these are valid reasons to explore how you can find your copywriting niche.
But, how do they help you figure out what that is?
Well, the first step in how to find your copywriting niche starts with how passionate you are about it personally.
Not only does this give insight into which niches may or may not be a good fit for you, how to find your copywriting niche might start with how much you love something.
That’s because copywriting involves LOTS of research. That means you’ll spend a lot of time reading about products and target audiences from that niche.
If you don’t enjoy the product you’re selling, you’ll likely burn out much faster.
Step 2) Find (or Start) a Company With Similar Interests
The next step in how to find your copywriting niche is finding a company that’s producing content you like.
This can be really tough if it isn’t something you’re passionate about, but sometimes this is the only way how to find your copywriting niche.
For example, let’s say you love cooking and are interested in how to find your copywriting niche.
You might not be passionate about the rest of the food industry, but you’re definitely interested in how other people create recipes and prepare meals for their family or friends.
In that case, how do you start finding companies that align with your interests?
The best way is by using social media channels like Twitter and LinkedIn how to find your copywriting niche.
As you’re growing your copywriting portfolio, you can begin to grow your professional network, too.
Step 3) Determine What Types of Content You Like READING
The next step in how to find your copywriting niche is determining what types of content you like reading.
This will give you insight into how the different niches within this industry work and how they might fit with your interests.
For example, if you love long-form blog posts that dive deep into one topic, then how to find your copywriting niche might include how-to articles or case studies.
However, if you’re more of a fan of shorter blog posts that cover several different topics in one sitting, your niche could be related to listicles (which are like top ten lists).
You might also LOVE the idea of running paid ads to landing pages and optimizing those pages for conversions.
If those kinds of more aggressive approaches make you feel all “tingly” inside (and your niche SHOULD do that for you), then you’ll be more likely to write passionate copy that speaks to your audience.
Step 4) Determine How Well You Know the Niche’s Audience
Once you know how to find your copywriting niche, how well can you position yourself as an expert in that industry?
That’s where the next step comes into play.
You need to determine how much of a specialist you are when it comes to what makes up this target audience and how they think about certain topics.
For example, you might love fitness as a general category, but have a difficult time writing specifically to working moms in their 40’s.
Identify which demographics you’re most familiar with and which ones you genuinely think you can connect with.
How does this help find your niche? Well, it doesn’t really.
But it does help you narrow into your sub-niche as you get more specific about the kinds of copy you’ll be writing.
Don’t get discouraged here, though. If you find that you really enjoy a specific field, but the audience isn’t people you already know, you can ALWAYS do market research.
Just make sure that as you lean into your copywriting niche, you make a strategic effort to get really, really, reeeeeaaaaaalllllllllly familiar with that target audience.
(Seriously, this is the difference between copywriters who are GREAT and those who are “good enough”).
5) Build a Portfolio Within Your Niche
You may have found your copywriting niche, but how do you build a portfolio within that space?
This is where it gets fun.
Start with structuring out the types of content you’ll be creating for these clients and how they line up with each step in their journey from awareness to purchase (the buyer’s journey).
I’d personally recommend building a WordPress site or a professional portfolio with a custom URL.
Not only does this look more professional, but it allows you to also become a thought leader in the niche you eventually settle on.
And that’s it for now!
This has been an introductory guide on how to find your copywriting niche.
While there’s no “right path” for everyone, ANYONE can become a successful copywriting.
All you need to do is figure out what you love, learn more about companies that feel the same, hone in on your audience, and start writing!
From there, you can build your client list and make yourself one of the most competitive copywriters in your field.
