Are you interested in how to become an email copywriter?
Copywriting can be one of the most lucrative skills you’ll ever learn. In fact, it’s something you should know how to do no matter what your professional role is.
That’s because nothing matters nearly as much as your copy. Even with the best products in the world, you’ll never get new clients if you can’t present your items or services in a persuasive way.
That’s why, in today’s post, we’ll be focusing on how to become an email copywriter.
Why Does Email Copywriting Matter?
Copywriting can be the difference between landing a client and not. Almost every business relies on email to keep in touch with their customers, potential clients or even just people who subscribe for product updates.
Email is one of the most valuable tools you have at your disposal. That’s why it matters that whoever writes up these messages knows what they’re doing.
It’s no secret that copywriting is important for any business. It’s something that will help increase conversions and sales as well as connections with clients or potential customers. There are many things to know in order to be good at it–but the first step is simply knowing what an email writer does!
An email copywriter writes up the emails that are sent out to clients, customers, and subscribers. They’re responsible for crafting the messages so they both engage with readers as well as provide value. This is done through things like storytelling or giving people a call-to-action–both of which will be discussed in greater depth later on!
In order to become an email copywriter, you need to be able to write in a way that speaks directly and personally with people. Essentially, it’s about being authentic-which is something every email copywriter should strive for.
Now, let’s get into the nuts and bolts of how to become an email copywriter.
How to Become an Email Copywriter:
Step1) You have to know your audience.
This means that you need a deep understanding of who it is you’re writing for (as well as what their needs are). It’s about knowing where they hang out on the internet or how they like to read.
If you’re an email copywriter, this becomes even more important. You should be able to craft a message that speaks directly (and personally) with people; not something they’ll find generic or repetitive.
To do this well, you have to understand what your customers are interested in and how they like to read things. It’s easy to do this now there are so many tools you can use.
If for example, your customer base is primarily on social media, it would make sense to post more images or videos with the copy in order to catch their attention.
Step 2) Know the language of your customer and how they like to read things.
This may seem like an obvious pointer, but you’d be surprised at how few people take the time to research this. And one thing to help you is that as you continue to learn your customer’s preferences, take notes. What works today may not work tomorrow, and things are constantly changing at a rapid pace, so it’s important to stay current with your marketing language because of that.
-An email copywriter should always speak directly and personally with customers or potential clients, rather than just another company.
-Read your product reviews. This is an incredible resource to dig into how your customers talk and interact without even having to connect with them directly.
Step 3) Be brief and concise.
People receive countless emails every day and are limited on time. This means that your writing should be concise, engaging and to the point. There’s no need for long introductions or paragraphs full of descriptive words–just get right into it!
If you’re feeling wordy, try breaking up the content with subheadings so people can read what they want when they have time (and skip what they don’t).
If you’re writing to promote a product or service, it’s important that your email copy not reveal what the offer is within the email itself. This will get people to take action and want to open the links provided and find out more about it–which will increase conversion rates!
Step 4) Create an engaging subject line.
Trust me, this sounds easier than it is. As someone who comes from a sales background, you’d think I’d have this one nailed down after sending thousands of emails, but it’s not that easy. While I don’t have it all figured out, there are a few simple guidelines that can help you along the way.
Your subject line should have some kind of emotional connection–even if that’s just curiosity. This will get people to open your email without a second thought. For example, “We need to talk” is a sentence that makes people curious. They’ll want to know what’s going on and why they’re being contacted, so the subject line works well for this.
Also, you should be using words with urgency in your email subject lines–especially if it’s related to an offer or promotion. This helps get people to take action and actually read the email. A few words you can use are “hurry,” “limited time offer” or “today only.”
Step 5) Include a single call-to-action.
Alright – so your reader made it through the subject line, they actually read the entire email (or at least the highlights) and now they’re trying to get to the next step in your conversion process! Let’s make this as easy as possible for them. This is where your call-to-action comes in.
A call-to-action is a direct instruction that tells people what to do. You should always include one in your email copy, so they know how to take the next step and convert! For example: “Click here for more information” or “Get started now!”
If there are too many things for the customer to take action on, they may just not take any action at all.
This is why it’s critical to narrow it down to one action step and to make it very straightforward. We know, there are probably so many cool things your company sells that you want to mention.
But all we’re trying to do at this stage is to get them to take the next step towards buying.
If we can overcome that first hurdle of just getting them to take a single action, you’ve opened that customer up to many more buying opportunities by getting them to your website with that CTA button.
While it’s not rocket science, this is a skill that can only get better with time. The more emails you send, the better open rates, click-through rates, and response rates you’re going to get because you’ll continue to learn each step of the way.
I’d recommend getting set up with an email service provider (ESP) like MailChimp, which provides everything you need to send mass email, but also the data analytics for your campaigns too.
As you’re starting out with testing the best subject lines and figuring out the language of your audience, make sure you track it all. This will expedite the learning curve for you and get you converting those customers quicker than ever.