Copywriting Pitch: 5 Steps for the Perfect Sales Pitch

Are you trying to come up with a copywriting pitch for your team or clients, but not feeling confident about the final result?

Copywriting pitches can be a great way to show off your skills and creativity.

It’s the final step before getting your boss or new client to give you the “green light.”

In other words, it’s the piece of copy that all your future copy will rely on. Which makes it *super important.*

That’s why, in today’s post, we’re going to look at how to make a copywriting pitch in 5 simple steps.

But first, let’s get clear on what a copywriting pitch is and why it matters.

What Is a Copywriting Pitch?

A copywriting pitch is your opportunity to show off your copywriting skills.

The goal is simple: rather than selling a product, you’ll be selling yourself (as the best solution to sell MORE products for your team or client).

It’s your chance to show the best and most professional version of yourself.

Your copywriting pitch should include:

• (a) what you’re selling
• (b) why someone needs it and…
• (c) who qualifies for this product/service

Just like you’d write normal copy, your job is simple: persuade your audience.

Again, the difference is that you’re persuading someone to hire you rather than persuading them to buy something.

So, now, let’s look at 5 ways you can make your copywriting pitches more engaged.

How to Make a Copywriting Pitch

1) Always Remember Your Audience

Copywriting pitches are not supposed to be salesy.

Instead, you want to create an experience that your target audience will enjoy and relate to.

Start by thinking about what kind of person would need or want this product/service? How old are they? What do they like doing for fun? What’s their family life like? What’s their job like?

The more you know about your target audience, the easier it’ll be to create a pitch that they find relevant.

And, if you can create a pitch that your target audience loves and relates to, then they’ll be more inclined to hire you or work with your team.

After all: the point of copywriting pitches is to show off why YOU should get hired over someone else.

So always keep them in mind! You would approach this step just like you’d approach any other copywriting project you work on.

2) Avoid Becoming a “Jack of All Trades, Master of None”

This is a mistake I see a ton of freelancers and marketers make…

They try to be everything for everyone, so they end up speaking nothing to anyone.

Why? Because if you don’t have a specialty, you make it that much harder to be hire.

Now, don’t get me wrong: I’m fine with a “jack of all trades.” It’s the “master of none part” you need to avoid.

Go ahead and highlight that you’re a great writer for everything, but showcase specific niches like:

• Paid ads
• Blog posts
• Landing pages (long and short form)
• Paid ads
• And so on…

This will let your clients know that you’re special skill matches their needs more than the competition. But they’ll also know that you have the skills necessary to write other copy if/when needed.

3) Build a Portfolio With Concrete Results

If you’re just starting out, then it can be tough to build a portfolio.

But if you want your copywriting pitch to really stand out, then they need references that reflect current results or past work.

Maybe people who hired you for this type of project before always got the most sales/leads than they did with the competition.

Or maybe they always get more engagement across social media than other copywriters do for them.

No matter what it is, you need to find a way to use concrete data that shows how your pitches have helped clients before and why clients should want that again from you now. You would approach this step just like you’d approach any other copywriting project you work on.

Remember: people might really enjoy reading your copy, but creativity doesn’t pay the bills.

You need to show how much money or conversions you’ve generated from real-world experiences.

4) Personalize as Much as Possible

Here’s the thing: I’d love to tell you that you need to write personal copywriting pitches to all of your clients.

But that’d be insane.

Yes, you should personalize your emails as much as possible. And yes, that should include using someone’s name, job title, why you reached out, where you got their email, etc.

But, again, this isn’t always the most practical solution. It’s why I always tell people they need to personalize their copywriting pitches as much as possible.

But if you’re writing copywriting pitches that are meant to be mass-mailed or sent via email autoresponder? Then don’t worry about personalizing each pitch as much as possible.

Instead, use the same template along with personalized data points in your pitch.

For example, let’s say you’re a copywriter working in the wedding industry and want to reach out to bloggers about writing for them.

You could send an email that reads:

“Hi [Blogger]! I’m reaching out because I love all things weddings… And from what I’ve seen on your blog, so do you! 🙂 I’m a great writer and would love to put together some awesome wedding content for your blog in the future

How would a few days off writing sound?

Here are three recent weddings I’ve written about: [link]

Yours Sincerely, [Your Name]”

And then send that same pitch out to dozens of other bloggers who also write about weddings.

This isn’t the only way to do it, but you get the idea.

You can use a personal letter template (easier) or create your own (more effort). But either way… Just make sure that they’re personalized as much as possible.

That will make it easier for clients who want this type of copywriting to hire you.

And, of course, it’ll make it much easier for clients who want to read copy like this in the future too.

5) End With a Clear (& Bold) CTA

You’ve got to make it as easy as possible for your readers (and future clients) to say “yes” and hire you.

So let them know specifically how they can do that:

“Get in touch with me at [email] or give me a call at [number].”

And then include these contact details right near the end of your copywriting pitch.

You’ll also want to make sure that the CTA is clear and bold (not hidden in a link).

That way, even if someone skims through your email or reads only part of it… They won’t miss how they can work with you too.

I’ve even seen some copywriting pitches that end with an automated Google Event scheduled for the person to accept or deny.

In other words, EVERYTHING is done for the client. Now the new lead simply needs to click to take action or continue on with their lives.

By making ONE clear and bold CTA, you increase your chances for conversions and can expect your business to grow faster.

And that’s all for today!

Again, you’ll notice that copywriting pitches aren’t much different than copywriting in general. You need to:

• Know your audience
• Highlight your unique benefit
• Use social proof by showing past work
• Personalize your message to the target reader
• End with a clear and bold CTA

Not so bad, right?

Hopefully you’ll be able to take these tips and build better, higher converting copywriting pitches in no time!