Do you want to level up your game when it comes to copywriting for Twitter?
Twitter can be one of the best marketing channels for your business to reach customers. But thanks to its aggressive character limits, it can also be one of the most challenging platforms for copywriting.
That’s because your tweets need to be short, sweet, and powerful if you want to attract new leads on Twitter.
That’s why, today, we’re going to share 12 tips on copywriting for Twitter to get you more subscribers and leads.
Let’s dive straight into the list!
Copywriting for Twitter is difficult because there are character limitations that make it challenging to get your messages across.
This means you need to strike the balance between being concise but impactful.
Let’s look at 12 tips for copywriting on Twitter that you can start using to grow your business today:
Copywriting for Twitter is all about having a clear goal in mind before copywriting.
Once your copy strategy has been determined, use copy templates or formulas that have been proven by other content creators to work for the same goals as yours.
Identify your copywriting market segment or buyer persona before you start writing and tailor your copy accordingly.
For example, if you’re targeting small business owners in the Kansas City area who want to attract more followers, write your copy in a way that addresses THEIR specific problem.
This would be very different than if you were targeting small business owners across the country, as you would need to find new ways to make the copywriting “feel” personal.
Copywriting on Twitter is all about copy that’s short and to the point. You don’t want your copy to be information-heavy because it will deter people from reading, let alone following you or clicking through to learn more.
(Not to mention that more in-depth Twitter copy requires threads of multiple tweets that can lose your audience in the process of reading).
Keep your copy simple with a clear message for your audience in mind so they know what you’re tweeting about at first glance.
Copy that’s personalized with a dash of authenticity is the type of copywriting for Twitter that people will remember.
When copywriting, try to speak directly to followers in an informal tone, so they feel like you’re talking to them – not at them.
A little authenticity goes a long way to make your copy more readable – and engaging!
There are plenty of copywriting templates that you can use to save time and build your audience with minimal effort.
You can find these copywriting formulas on websites like HubSpot, which has all of the copywriting tips for Twitter condensed into one page, or by using Hootsuite.
Hootsuite is a great copywriting tool for Twitter because it lets you schedule your copywriting templates as well.
You should be using copywriting formulas that are proven to work for your specific audience and goals.
Ok, so you might be wondering, “how are copywriting formulas different from copywriting templates?”
Basically, copywriting templates are a way to get short and generic copy up and running on Twitter QUICKLY.
These are usually pre-written phrases or tweets that can function across different niches.
But copywriting formulas will provide you with the copywriting guidance that’s specific to your goals and audience, so it resonates better when you post.
That means you’ll usually have a swipe file with formulas like, “What we LOVE about [insert tool]” or “You’ll never believe what we found out about [insert subject].”
These would be formulas that allow you to plug in different parts of your copywriting to save time, but they’re more personalized than pre-built templates.
You should be including links in all of your tweets because it will help increase the reach and clicks that you receive from followers.
Now this isn’t always the case, as some of your tweets may just be humorous or a way to entertain your audience. It will obviously depend on what niche you’re in and what your social strategy is.
But for the most part, copywriting aims to get users to take action. You need to provide a link to give your readers an outlet for that action to take.
Pro-Tip: Use a URL shortener like Bitly to save clear up more characters for the rest of your copy.
You should be including a call to action in all of your Twitter copy. Make sure it’s clear and easy for people to take the desired action.
This is slightly different than the last tip, which was putting in a link. But links by themselves aren’t enough.
You need to write a clear sentence with an action verb telling readers what to do and WHY.
So rather than just throwing in a link to a generic product page, you could write, “Click below to see why 10k people LOVED [your product].”
(Notice the CTA above also had a bit of social proof thrown in there, too!).
Hashtags are a lot like keywords: You don’t want to overuse them, but they’re an essential part of your copywriting strategy if you want to get noticed by people searching for the same things as you.
So when copywriting with hashtags, be strategic.
You don’t want to just copy and paste whatever’s trending because then you’ll end up with copy that looks spammy.
Instead, think of a hashtag related to your niche or what your copy is trying to get across and include it in an impactful line.
Graphic content is an excellent way to create copywriting copy that’s more appealing to the eye.
You should be adding graphics, photos, and visuals to all of your copy on Twitter whenever you can!
This will make it easier for people to read copy in a clear way so they’re not as intimidated by what seems like an overwhelming amount of text. And remember- these visuals are great copywriting copy for other social media platforms, too (and you can often repurpose those images across platforms).
Your tweets should be proofread before posting to ensure you have the proper spelling, grammar, and punctuation.
While you may make the occasional mistake, too many errors can damage your brand’s reputation and credibility.
UTMs are a copywriting strategy that’s used to track links.
They’re primarily helpful for measuring copy performance when it comes to clicks, engagement rates, and conversions – but they can be put on any link (such as social media posts).
The UTM is added to the end of any URL or shortened link like this:
The UTM is appended right before the closing bracket “)”, so copywriting copy that is in the URL of a link will be right before “utm_source=twitter”.
You can also use UTM tags to test your copywriting on Twitter.
For example, if you’re promoting your blog post on Twitter and want to know which tweet was most effective in generating traffic or leads (or whatever metric you may be tracking), you can write a tweet with a different copywriting strategy and then add the appropriate UTM for tracking the results
I’ve noticed that a lot of readers come to these copywriting posts with the intention of learning.
Then, after reading a few hundred words, they start feeling like, “Can’t someone just do it for me???”
While we definitely can, I bring this point up because there’s no way out of the following dilemma:
Copywriting is a skill that you CAN learn, but it takes time.
It also means taking detailed notes on how your marketing campaigns are performing on Twitter so you can better understand your audience.
Once you know what your audience likes/dislikes and what their pain points are, you’ll be better equipped to write more effective copy in the future.
That’s exactly why tracking your results is so crucial to the success of your copywriting on Twitter.
And that’s all for today! These have been 12 copywriting tips for Twitter that you can use to boost followers and get more engagement with your website.
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