7 Cold Email Copywriting Tips for Higher Conversions

Would you like to learn how to write better cold email copy?

Cold emails can be an instrumental marketing tool and helps countless businesses grow.

But it can be daunting (not to mention frustrating) while you start your cold email outreach. To give you the best chance at grabbing your prospects’ attention, we’ve created a guide to ensure you’re not losing potential leads because of your copy.

But first, let’s start with defining what a cold email is.

What is a Cold Email?

A cold email is an unsolicited communication in which you are reaching out to a company or individual that isn’t expecting your message.

It doesn’t matter if it’s their first contact with the brand, they’re cold leads because of this expectation.

This creates a unique dynamic between the seller (you) and the buyer (your email list).

As cold email copywriters, we have to think about our message in a much different way than if it was written for someone who came across the company on their own.

It’s an excellent tool that is often overlooked by many businesses because of its perceived difficulty and lack of understanding around how to make cold emails work best for your business.

But cold email copywriting doesn’t have to be difficult. Here’s how you can create cold emails that grab attention, generate interest and encourage prospects to take the next step with your company.

7 Cold Email Copywriting Tips

Tip 1) Be Clear About What Your Prospects Get Out of Your Offer

It’s important that you’re clear about what the potential customer will get from buying your product. It can be something as complex as a software license or as simple as an e-book download.

But whatever it is, it should always have tangible value for your cold lead prospect.

An example would be if you are selling a course on cold email copywriting, it’s important that you let your cold lead know what they will get out of this course.

They might be looking for something like cold email templates or just ways to improve their cold messages in general so make sure you are clear on the benefits and how to contact you if they want more information about your product.

In cold emails, it’s important to be as specific about what your product is as possible.

Your cold lead may not know anything about the topic you’re writing on and they have no clue if this can help them or not without a little more information from you.

Tip 2) Make the Cold Email Short

In cold email copywriting, brevity is key.

The cold lead is not expecting to be contacted and you need to be as short with your message as possible while still being informative enough for them to understand what’s in it for them.

This can mean that instead of giving a long paragraph on why they should buy from you, just give a sentence or two. This cold lead will be more likely to read the email if it’s shorter and they can easily scan your message without scrolling up and down on their phone too much.

It’s important to keep in mind your cold email recipient may not respond immediately, so it might take days or weeks before they get back to you and opens your cold email.

You don’t want to lose them because your cold email was too long, so remember to keep it short and concise.

A cold lead might not have the time or interest in reading a cold email from start to finish when they get contacted by someone who is unknown – even if that person has something beneficial for their business.

Make sure to be as brief as possible to get your point across without losing potential cold lead customers.

Tip 3) Create a Clear Call to Action

You want to create a call to action that is clear and concise.

This cold email might be your first impression of these cold leads, so you need to make sure it’s well done. Otherwise, they can easily discard the email without giving you another chance at grabbing their attention.

A cold lead should know what they will get if they respond-whether it’s a free course or an informational email.

You want to create a cold lead magnet that will entice your cold leads and give them something they can’t find anywhere else but you. You should also make sure that the call-to-action is specific so they know what you’re asking of them as well, such as signing up for your newsletter or just downloading a cold email template.

Tip 4) Make the Subject Line Interesting to Your Audience

The cold leads you’re contacting are not expecting to hear from someone who is cold messaging them, so they should be intrigued enough by your subject line.

Don’t forget to create a cold email subject line that is also short and concise.

This way, they will have more time to read the cold email without scrolling up and down too much or getting bored by all of your information.

Your cold lead might not be interested in reading an entire paragraph about what you’re selling because they don’t yet know if they are a good fit for your cold email, so make sure to keep it short and sweet.

If you’re sending cold emails as an introduction or following up from another cold lead, then the cold email subject line can be more inclusive of who you are while still keeping it concise.

This way, they will know what type of cold email they are receiving and will be more likely to open it.

For example, if you’re cold-emailing someone about their real estate business then your cold lead might respond better to a subject line that says “Real Estate Tips for Better Conversions” instead of just something generic because the cold lead knows right away what the cold email is about.

Cold leads may not respond to your cold emails if they are too long and don’t give them a good reason why you’re contacting them in the first place, so make sure it’s clear and concise from beginning to end for best results.

Tip 5) Try to Personalize it

You want cold leads to be able to relate and connect with your cold email in some way.

There is a lot of competition out there, so you need something that will set you apart from the people who cold message them every day. That means adding personalization into your cold lead emails is essential.

You can do this by including things like their company name, the cold lead’s name, and a little bit about what they do.

No cold leads will respond to your cold email if it doesn’t address them on some level so make sure that you add these things in where needed. You want cold leads reading your message to feel like you’re talking directly to them – not just sending them cold email copy that you’ve been sending to others.

Tip 6) Keep Experimenting

If emailing cold leads is something you’re new to, then there’s a good chance that it won’t always be perfect and without mistakes.

The important thing is to not get discouraged when things don’t go well because getting good at cold emailing folks can take time (it doesn’t happen overnight), so experiment with different ideas until you find the cold email copywriting style that works best for you.

You can also try testing various cold emails on a small group of people to see which ones are the most effective, then consider those as cold email copywriting tips for higher conversions.

Tip 7) Plan to Give But Don’t Expect Anything in Return

It can be difficult to cold email cold leads because you never know if they will respond or not.

For this reason, it’s important that cold emails are planned out ahead of time and laid out with a specific plan for follow-up–if the cold lead responds positively then great; but don’t expect anything in return no matter what.

Cold emailing leads is all about the long game, so make sure that you are able to continuously email them for months while still offering something valuable in return.

Final Thoughts

Cold email copywriting is one of the most important aspects of cold lead success because most cold leads will not respond if your emails are poorly written, too vague, or they’re too long.

If you’re looking for cold email tips for higher conversions, then this post will help provide some insights and guidelines on how to write cold emails with high conversion rates that get responses from cold leads.