Ever heard the expression, “Selling is not telling”? It’s a common expression that’s always left me a bit confused. Why? Because while I know that it’s true, the question remains: If selling is not telling, then what is it exactly? To help clarify what this expression really means, let’s look
Are you trying to learn content writing for eCommerce websites? Content marketing can be one of the best ways to bring new leads and attract potential customers. But let’s be honest: it can also be time-intensive and exhausting. That’s why every type of content you write needs to have a
Would you like to learn how to write better cold email copy? Cold emails can be an instrumental marketing tool and helps countless businesses grow. But it can be daunting (not to mention frustrating) while you start your cold email outreach. To give you the best chance at grabbing your
Sales funnel copywriting is one of the most critical aspects of your business. But as the saying goes, your funnel is only as strong as its weakest link. That means you need to make sure your copywriting is laser sharp at every stage of your funnel. That way, you won’t
“If we invite you into this program, will you be 100% committed, decisive, and open to feedback?” At this point in the conversation, I’d been chatting with the person on the other end for over an hour. Whether they just wanted to move the conversation along or they truly believed