Do you want to learn how to build a buyer persona? Even the best copywriting can fall on deaf ears (or blind eyes) if you aren’t sending the right message to the right people. That’s why it’s crucial for businesses to create a buyer persona. Doing so will help you
There have been many debates that folks have gone back and forth on for years. Coke or Pepsi? Superman or Batman? Yankees or Red Sox? But today we’ll be discussing the longstanding debate between short copy and long copy. Which one should you use for your business and why? There
Quick note: I’m not trying to get this article ranked. This one’s just for you. The rules of sitewide SEO are like highschool romances: confusing, fickle, and relentlessly annoying for those trapped in them. As soon as you feel safe, Google rolls out an update leaving you alone and broken-hearted.
I won’t lie: I’m a huge fan of podcasts. Conan O’Brian Needs a Friend, the Joe Rogan Experience, the MFCEO Project… All of them. Not a fan of those? No worries, there’s millions out there (or at least over 700,000). Pick your poison. So when I started hearing more about
Whether you love him or hate him, Hunter S. Thompson is a character who was larger than life. He is, arguably, best known for creating the immersive style of journalism known as “gonzo journalism” and his hit book-turned-film “Fear And Loathing In Las Vegas” which stared his long time friend,