Are you trying to figure out who should be involved in building your buyer persona? Creating a buyer persona can do wonders for your lead generation strategy. Not only does it help you personalize your messaging, but it allows you to connect with your customers on a deeper level. As
There’s a great quote from the hit TV series Mad Men that you’re probably familiar with, “Keep it simple yet significant.” When it comes to copywriting, this is exactly what you should be aiming for. That’s why, in today’s post, we’re going to give you 7 tips for keeping your
Would you like to know what’s the difference between a persona and a market segment? Buyer personas and market segments are vital components to successful copywriting. After all, it’d be hard to create a persuasive message if you aren’t crystal clear on who you’re trying to persuade. That’s why, in
Are you wondering, “What is a conversion copywriter?” If so, you’ve come to the right place. Because in today’s post, we’re going to answer what a conversion copywriter is, why they’re important, and what to look for if you’re hiring a copywriter for your business. Ready to get started? Let’s
Do you want to learn how to create a headline swipe file? Swipe files can save you time, energy, and headaches as you search for battle-tested headlines that give results. That’s why, in this post, we’re going to teach you how to create your own headline swipe file in under