Blogging vs. Copywriting (& Why You Need BOTH)

Are you wondering the differences between blogging and copywriting?

Both blogging and copywriting are skills you need to grow your business. But in many cases, the two types of content marketing get lumped together. Or, on the other hand, they’re treated exactly the same.

But in reality, blogging and copywriting are two distinct types of content that sometimes overlap. That’s why, in today’s post, we’ll look at blogging, copywriting, and how they should work hand-in-hand to get you more conversions.

Ready to get started? Let’s dive in.

What Is Blogging (& Who Are Bloggers)?

Blogging is creating online content in the form of a blog post. The term can also refer to someone who writes a blog post.

A blogger typically publishes their posts on blogs, which are web-based journals consisting largely of text and images that offer commentary or report information about people, events, trends or other topics.

Bloggers often use blogs as a form of storytelling and to create a personal connection between themselves and their readers. Blogging is typically considered more informal than other types of content, which are usually designed for businesses or organizations rather than individuals.

Some bloggers will write about the same subject for long periods of time. Blogs are usually updated more regularly than websites, which means they can be a great way to keep your content fresh and interesting.

So, in short, bloggers write blog posts!

Bloggers create blog posts and share their thoughts on a particular topic or subject matter in a way that’s easy for people to read. It might be about what they’re reading at the moment, something related to their work experience, or just an expression of creativity with no specific purpose other than making you laugh or think.

What’s a Copywriter?

Copywriters are experts in marketing, which can mean anything from writing press releases or social media copy to web content. The goal of a good copywriter is to make your product or service look as attractive and enticing as possible so it’s easy for people to buy what you’re selling!

To do this well, they need an understanding of psychology, sociology and other social sciences.

Copywriters also need to know about the target market they’re writing for so that their content will communicate effectively with them.

The job often requires a lot of research on what is already out there in the marketplace and how your product or service can create an advantage over competitors’. Copywriting skills can help you develop a powerful brand.

Copywriters create the words that are used to sell your product or service, whether it’s through an advertisement or blog post.

A copywriter might also review a company’s branding and marketing materials to ensure they’re consistent with what potential customers want and need from them.

The goal for copywriters is to make people want to BUY your product or service, not just be informed of it.

Copywriters are writers who create content for online (or other) marketing purposes – like blog posts and social media. Copywriting is often done in a strategic way that will help you get more conversions – but the two fields overlap at times depending on what’s written.

At this point, you may be wondering, “What’s the difference between a blogger and a copywriter?”

Let’s look at that question in more detail.

Blogging vs. Copywriting: What’s the Difference?

If you’re not sure what the difference between a blogger and a copywriter is, don’t worry! We’ve got you covered. Here’s a basic rundown of difference:

A copywriter writes with the goal of making people want to BUY your product or service – whether it’s through an advertisement or blog post. Bloggers, on the other hand, use their platforms to share thoughts and ideas about a particular topic.

Copywriters are professionals who write content that is not their own thoughts or opinions (like bloggers) but rather other people’s ideas or products in a way that is appealing to the target audience.

Copywriters use a variety of methods, including articles and blog posts written for websites, social media content, or email marketing messages. Copywriting might also involve graphic design work like logos and other visuals to accompany text.

So can you be both a blogger and a copywriter? Absolutely!

But there are some things it’s important to keep in mind.

Both content types are needed to grow your business and they should work hand-in-hand with one another for maximum success.

A blogger should be blogging to attract attention and get followers – but also because they have something interesting or important to say. A copywriter, on the other hand, needs a lot of research skills in order to know what marketing messages will resonate with their market.

Copywriters can write blog posts too (and bloggers may write some copy for marketing purposes), but it’s important to understand that both fields are different and use different skills.

The needs of a blogger versus the needs of a copywriter will be very different – so you can’t just pay someone to blog for your business because they’re good at copywriting!

What to Look for When Hiring a Blogger vs. a Copywriter

There are a lot of things to think about when you’re hiring someone for your blog or marketing campaign. Here’s some advice from the experts:

1. The needs and goals of your business should be front-and-center in all your conversations with potential bloggers and copywriters. Do they understand what you want? Have they done your type of work before?
   
2. The cost for services is usually quoted in a monthly or annual fee, but you also need to think about the time that they will be working on your project. What are their rates per hour? How many hours do you want them to spend each week?
   
3. You should ask potential bloggers and copywriters to provide examples of their work so you can get an idea of what they are able to do.
   
4. It’s also a good time to ask about any special skills or certifications the blogger or copywriter may have, particularly if your business needs something like SEO help!
   
5. It’s also important to have a conversation about the timeline for your project from start to finish. That way you can ensure that both parties are on the same page and expectations are clear.

With these factors in in mind, let’s look at a few of the basic takeaways from blogging vs. copywriting.

Key Takeaways

• Bloggers use their platforms to share thoughts and ideas about a particular topic. Copywriters create the words that are used to sell your product or service, whether it’s through an advertisement or blog post.

• A good copywriter needs an understanding of psychology, sociology and other social sciences in order to know how to reach the right target audience.

• A copywriter might also review a company’s branding and marketing materials to ensure they’re consistent with what potential customers want and need from them. The goal for copywriters is to make people want to BUY your product or service, not just be informed of it.

• Both content types are needed to grow your business and they should work hand-in-hand with one another for maximum success.

• A blogger is a copywriter that doesn’t want to or can’t write about the products but instead uses their writing skills in other ways (like blogging).

Final Thoughts

In conclusion, blogging and copywriting are two different fields with their own set of rules, skillsets, goals, timelines, and strategies.

A good blogger will have a lot of research skills in order to know what marketing messages resonate with their market. A good copywriter should be able to think like an advertiser – they need psychology knowledge so that they can know what will resonate with the audience.

At the end of the day you need both bloggers and copywriters if you want to succeed – so make sure you’re hiring both when it comes time!